Sector
Financial services
My role
Brand strategy, visual identity, brand architecture, graphic design, creative direction, advertising, information design, UI, UX, motion graphics and film, photography, illustration and event design
Overview
Spring Capital is an independent investment distribution company specialising in capital raising, marketing, and client service support for open-ended funds managed by boutique asset managers.
The brief was to refresh the brand for the first time since the company was founded in 2004. Through collaborative workshops with key stakeholders, we redefined Spring Capital’s vision, mission, values, and purpose to reflect a renewed emphasis on partnership and growth.
This strategic clarity served as the foundation for a completely updated visual identity, rolled out consistently across all customer touchpoints. The result is a modern, cohesive brand experience that better communicates who Spring Capital is today and strengthens how clients connect with the business.
