Overview
Amore Secco is a new beverage brand bringing a playful twist to low-alcohol Prosecco, with bright, fruit-forward flavours like cherry, peach, melon and lemon. Created for a young, sociable audience, the brand celebrates fun, colour, and the joy of spending time with friends and loved ones.

I was brought onto the project to shape the brand’s positioning and develop a visual identity that embodied its spirit. The goal was to create a world that lets people escape the everyday grind, a place filled with vibrancy, glamour, and carefree energy. We crafted a visual language that blends nostalgic sparkle with contemporary boldness, using imagery and tone that deliver a sense of playful mischief and celebration.

The result is a brand experience that transports people into the uplifting, party-ready universe of Amore Secco, where life feels lighter, brighter, and full of possibility.