Overview

Woodford set out to make investing simple, accessible, and engaging for everyone, removing the jargon and unnecessary complexity that often surrounds financial services. To bring this vision to life, we needed to move away from the traditional, corporate aesthetic of the investment world and instead draw inspiration from Pop Art, where everyday objects are celebrated for their beauty and value.

As a team, we redefined the company’s vision, mission, values, and purpose, ensuring they reflected Woodford’s new focus on clarity, inclusivity, and empowerment. This strategic foundation informed the creation of a bold new visual identity, which was rolled out consistently across every customer touchpoint, transforming how people experience and connect with the brand.