Overview
Following the closure of Woodford Investment Management, I was approached to help launch a new venture, W4.0, a subscription-based investment platform designed to make professional, research-led strategies accessible to individual investors. The platform empowers users to build their own portfolios using insights once reserved for institutions.

Building on the foundations of the original Woodford visual identity, we retained the bold colours and playful energy that set the brand apart from its competitors, while placing Neil Woodford firmly at the centre of the story. W4.0 is a fully digital brand, and I continue to collaborate with the team on the creation of motion graphics, films, and other digital assets that bring this modern, transparent approach to investing to life.