Overview
Borderless is a Dubai-based company that helps individuals and families relocate to jurisdictions that best support their tax, income and lifestyle goals. With deep expertise in international mobility and a growing network of global partners, Borderless guides clients through complex decisions with clarity, confidence and discretion.

While the company already had a well-established presence among its private clients, they approached me to help elevate their brand for a broader audience. My task was to create a distinct visual identity and a suite of illustrations that would bring their proposition to life online, making the service feel more accessible, human and globally minded.

I developed an identity system that reflects movement, opportunity and cross-border freedom, supported by a series of bespoke illustrations that simplify complex ideas and give the website a more engaging, contemporary character. Together, these elements help communicate Borderless’s offering with greater clarity and emotional resonance, positioning the brand as a trusted partner in a life-changing decision.