Overview
Redwheel began the process of redefining its vision, mission and purpose with an external partner. When that collaboration came to an end, we were invited to take the work forward and bring it to completion. Over the following months, we worked closely with senior leadership to sharpen the firm’s strategic foundation, articulating a clear, confident direction that reflected Redwheel’s forward-looking philosophy and long-term ambition.

With this renewed clarity in place, we developed a modern, refined visual identity that embodied Redwheel’s sense of purpose and professionalism. The design system combined simplicity, precision and a contemporary aesthetic, creating a visual language that felt both distinctive and firmly grounded in the firm’s values.

Once complete, the identity was rolled out across every customer touchpoint, from digital platforms and presentations to marketing materials, stationery and internal communications, ensuring a seamless and consistent brand experience at every level of the organisation.