Overview
Curated Capital exists to empower extraordinary founders — rare entrepreneurs whose bold ideas have the potential to shape the future. The company specialises in raising capital for innovative businesses seeking investment, championing what comes next and giving visionary ideas the platform they deserve.

I worked with the leadership team to define a clear vision, mission and purpose that articulated Curated Capital’s belief in backing exceptional talent. Once the strategic foundation was in place, I began developing the visual identity.

The creative concept draws inspiration from the world of art curation. Just as a gallery frames and elevates remarkable works, Curated Capital showcases each company it supports — placing them ‘in the window’ for investors to discover, explore and engage with. This idea of framing breakthrough ideas became the core of the brand system, shaping the logo, visual language and overall design approach.

The resulting identity positions Curated Capital as a discerning, modern and aspirational partner — one that recognises potential early, presents it beautifully, and helps it find the audience and investment it needs to thrive.