Overview
Ensemble Capital had long been searching for an effectiveway to explain their distinctive investment process. Rooted in the work of Daniel Kahneman, author of Thinking, Fast and Slow, their approach explores how human decision-making is shaped by two modes of thought: System 1, which is fast, intuitive, and emotional, and System 2, which is slower, deliberate, and logical.

Drawing inspiration from this behavioural framework, we developed a series of clear, engaging information graphics to bring Ensemble’s investment philosophy to life. These visuals help clients understand the interplay between instinct and analysis in decision-making, and have been used highly successfully in client presentations and communications ever since.